Tyra Banks Approved Our Eyeshadow on National TV — Here’s Why Everyone’s Talking About It 💅📺
TL;DR — What This Means
Being featured on the TODAY Show (with TYRA!!) was more than hype. It’s confirmation that we’re not just another viral trend. We’re leading a whole new category of ready-to-wear makeup — designed for speed, ease, and slay.
And if you're still doing your makeup the old way?
🔥 Maybe it’s time to press on.
When Tyra Banks tells the world your product is that girl, you scream into a pillow. Then you write a blog post about it 😌
In case you missed it, astrobabe's Shadow Tatt was featured on the TODAY Show in a segment testing viral TikTok beauty trends. Our category-defining creation passed with flying colors — and yes, Tyra herself approved. That’s the supermodel of the world co-signing your 5-second glam. Period.
What Is Shadow Tatt? (And Why Is It All Over TikTok?)
If you’ve ever Googled “easy eyeshadow for beginners” or cried in your bathroom trying to make your eyes match… Shadow Tatt was literally made for you. It’s a press-on eyeshadow that goes on in 5 seconds — just press, peel, and slay. No brushes. No fallout. No stress.
💡 Searches we’re seeing blow up:
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TikTok eyeshadow hack
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Eyeshadow for girls who suck at makeup
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How to get symmetrical eye makeup fast
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Tyra Banks makeup recommendation
What Happened on the TODAY Show?
In a segment called "Get It or Forget It", the TODAY team tested viral TikTok beauty products — with Tyra Banks as the guest host and final judge. When they kicked off with Shadow Tatt, we held our breath.
Tyra leaned in coyly, and said “I kinda like it,” and …. we don’t make the rules, but if Tyra Banks says your makeup is a yes… it’s a yes.
Why It Works: This Is Makeup for Everyone
Whether you're:
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rushing to work in 9 minutes
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doing your makeup on the subway
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feeling insecure because you “never learned how to do eyeshadow”
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tired of blending with 12 brushes
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or just want to look ✨ hot ✨ without the stress...
Shadow Tatt gives you pro-quality results with literally zero skill required.
📈 Our current trending searches:
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press-on eyeshadow that actually works
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lazy girl makeup tutorial
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festival makeup in under 1 minute
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best eyeshadow for travel
Shop the Designs Seen on TV
The designs featured on the TODAY show are some of our bestsellers — a pink lemonade gradient; duo-toned golden brown, and pink hearts
🛒 → Shop our Shadow Tatt Collection
It’s sweat-proof, lasts 8+ hours, and makes you feel like that bitch in 5 seconds flat. What else can do that?
Real Reviews from Real Hot Girls 🔥
“This made me feel so confident — I literally did my eyes in the back of an Uber.”
— Amanda, NYC
“I saw this on TikTok and thought it was a gimmick. It’s not. I’m obsessed.”
— Kiera, Austin
“No more eyeshadow FOMO. I finally look like that girl.”
— Leah, Toronto
✨ You’re up next. Try one and thank us later.