Let’s be real: makeup has never been just about pigment. It’s about power. Expression. Belonging. And yet, the beauty industry seems to only make products that demand time, skill, mobility, and perfectionism.

If you don’t have 45 minutes, pro brushes, or a YouTube-certified blending technique? You’re out of luck. For decades, glam has been positioned as a high-skill activity — one that’s out of reach for beginners, disabled users, busy moms, neurodivergent folks, and honestly… anyone who doesn’t want to spend an hour in front of a mirror just to feel like themselves 😭

That’s where astrobabe comes in. We didn’t just make a cool product. We created an entirely new category: Ready-To-Wear Makeup.

Our hero? Shadow Tatt — the world’s first press-on eyeshadow that gives you bold, blendable, pro-level eye looks in five seconds flat. No brushes. No tutorials. No gatekeeping 👏🏼

More Than Makeup. This is a Movement.

Shadow Tatt wasn’t born in a boardroom. It was born in real life — in rushed mornings, pre-party chaos, backstage dressing rooms, and the quiet moments when someone wanted to feel powerful but didn’t have the time, skill, energy, or confidence traditional makeup demands.

We didn’t just ask what makeup could look like — we asked who it was designed for. And we realized: most beauty brands only define inclusivity through shade range.

At astrobabe, we define it by:

• Skill level

• Time commitment

• Physical mobility

• Mental energy

• Neurodivergence

• Accessibility needs
  

Because the truth is, beauty isn’t inclusive if it requires 10 steps, 45 minutes, and full dexterity to access 👀

 

Press-On Eyeshadow = Instant Autonomy

Shadow Tatt flips the entire makeup learning curve on its head. Instead of tutorials and technical tools, we give you a single, swipe-on ritual that creates an instant eye look. It’s the easiest eyeshadow for beginners, but with editorial-grade payoff 🔥

Our customers range from pro makeup artists to literal first-timers. But for many, the experience goes beyond convenience — it’s about agency.

“I can’t tell you how many times I’ve used up all my energy doing makeup, just to have none left for when I actually go out. With my circulation problems, I can’t hold my arms high above my heart for long periods of time, which keeps me from using normal makeup products. But astrobabe’s eyeshadows are so fast and easy, I’m able to apply makeup despite this. Your product has given me so much autonomy and confidence back.”

This is the kind of empowerment we’re building: access that leads to expression. What was once frustrating or stigmatized — “I’m not good at makeup” — becomes a superpower ⭐

Makeup for Mental Health Wins, Too

We hear it from our community all the time: “I didn’t think I had the spoons to get ready, but then I pressed on a Shadow Tatt and felt like a human again.”

For anyone living with anxiety, depression, or executive dysfunction, the emotional barrier to self-expression can feel insurmountable. That’s why ready-to-wear makeup is more than a product — it’s a lifeline 🎡

“Sometimes putting on makeup is the difference between staying in bed and braving the world. Like, maybe I'm an emotional wreck, but my makeup is turquoise and that's all you're looking at — so I'm a fabulous wreck.”

You don’t need to be ‘on’ to be radiant. You don’t need to feel 100% to show up as art 🎠

 

Beauty as a Public Ritual

We’re not just changing how makeup is worn — we’re changing where it’s worn.

Instead of treating beauty as a private performance behind a mirror, astrobabe turns it into a shared ritual. Our Shadow Tatts have shown up backstage, at clubs, at street festivals, in subway stations. We’ve set up pop-up glam bars in places no beauty brand thought to go — because that’s where people are living their loudest lives 📢

It’s a new era of beauty as collective participation. Fast, fun, portable. Not about “getting ready,” but about getting in your highest alignment.

This Is What Inclusive Beauty Looks Like

We believe the future of beauty is:

• 🌈 Designed for mood, not just undertone

• ⏱️ Built around speed, not sacrifice

• 🧠 Centered on accessibility, not ability

• 💥 Focused on expression, not expertise
  
  

Shadow Tatt was intentionally created so that:

• Beginners who find eyeshadow intimidating can get glam instantly

• Busy parents & professionals can get ready without losing time

• Disabled & chronically ill babes can apply makeup without pain

• Neurodivergent folks can access artistry without overwhelm

It’s not just about who can wear makeup. It’s about how many people finally feel seen doing it.

 

Join the Rebellion — One 5-Second Look at a Time

astrobabe isn’t here to sell you 15 products for a 30-minute look. We’re here to democratize beauty through hyper-ease, maximalist design, and emotional permission.

We’re redefining makeup as a shared, sacred act of selfhood — one that doesn’t demand perfection, but invites participation.

Because when glam is this fast, this fun, and this freeing? Anyone can be an artist.

🎯 Press, peel, and reveal your power → welcome aboard the mothership