about

A Note from the Founder

hi friend! welcome to the mothership.

I’m Jenny, the founder of astrobabe, and I am SO hype you’re here (you have no idea, I’m literally squealing in my chair at home whenever i get a notification saying a new visitor has arrived in the astroverse) 💓💓💓

astrobabe is a love letter to your inner child. I started the brand because growing up sucks sometimes - we lose pieces of ourselves to fit in, survive, or make other people happy

But we like who you are, as you are! 💥

Consider this an official welcome home to your most authentic self. Astrobabe is a celebration everything that makes you shine and unapologetically you, and we’re here to be loud as fuck about it 🥳

-

bold color, no blending, no brushes—just vibes.

greetings from the astroverse!

bold color, no blending, no brushes—just vibes.

childhood

Tbh, I grew up feeling really isolated and lonely. I was the first person in my family to be born in the U.S., so I had to figure out a lot of things on my own since my parents (bless their big hearts) didn’t have the context of an American childhood 🥀

adolescence

This sense of feeling alone hit hardest during my adolescent years, during which I was a huge tomboy, while a lot of the other girls were learning how to do makeup and figuring out their beauty routines (not to be gendered about it, but it was the 90's and stereotypes were alive and well) 💀

adulthood

As an adult, I still hadn’t learned the basics, and makeup still felt really foreign to me. I found existing products and tutorials really intimidating, complicated, and time-consuming 🫠

I wanted to wear makeup when I felt like it, but because I wasn't confident applying it myself, it never felt accessible or fun 😭

So….i dreamed up a whole ass brand to make makeup effortless, experimental, and fun af for anyone who wanted to achieve beautiful makeup looks instantly 🤩

Beauty without the B.S

No more overwhelming tutorials or confusing techniques. Just press, peel, and slay.

Inclusivity beyond shade range

The beauty industry talks a lot about diversity, but often overlooks skill level. astrobabe is made for everyone—even if you’ve never touched an eyeshadow brush in your life.

Fun, not perfection

We believe makeup should be expansive, experimental, and zero-stress (And if it doesn’t spark joy, we don’t want it)

More About Me (Because, Hi! 👋 a real live person is building this brand and responding to your emails and comments 😇)

If you’re still reading, here’s some hyper-specific, no-one-asked stuff about me (and cheers to our new friendship 💗)

🌿 I’m a plant mom, but only to the ones that don’t hold grudges. RIP to the pots of pilea that never forgave me

🎢 I have high-functioning anxiety, which means I run a whole business, make major life decisions, and generally seem like I have my shit together—while being on the verge of a panic attack weekly (thank you to my therapist who really helps me, ily Eleanora)

🛏️ I need a full 9 hours of sleep or I turn into an actual gremlin

💔 The first time I felt truly heartbroken was over a person I wasn’t even dating (story for another time 😂)

🛫 In my late teens and early 20’s, I lived in Paris and Shanghai for several summers on my own without knowing the languages, yet they were super formative times for me, and I later got the zip codes of the neighborhoods tattooed onto my arm

🚪 I recently had an opportunity that felt too big for me, so I self-sabotaged and messed it up. I told myself it was because I was “too busy,” but really, I was just scared and didn’t feel worthy. I am but a human in progress

💌 I saved a card that my parents gave me when I moved out for college and read to it whenever I feel discouraged, scared, or ungrounded

😳 I still get imposter syndrome all the time, but when I see people rocking astrobabe and feeling themselves in our makeup, it reminds me why I started this in the first place….

astrobabe isn’t just about a product—it’s about coming home to your authentic self, connecting deeply with community, and hyping each other up. It’s a safe place to be who you are unapologetically and unfiltered.

Welcome home, babe. I’m so happy you’re here 💖 XX